Live Demo Link
Awards:
IAC Best Movie Rich Media Online Ad
Description:
In Latin, "Ad Astra" means “to the stars”, and that’s exactly where the true[x] team set their sights when considering the possibilities available to promote the 2019 science-fiction movie across connected TV.
To encourage users to purchase tickets for the Brad Pitt film, the team found the perfect opportunity to partner with Atom Tickets to create a first-of-its-kind showtime finder integration via their API on connected TV.
Within the unit, users could enter their zip code and find showtimes in their area. Once users found a time they liked, they were directed to scan a QR code that would take them to the Atom Tickets checkout page where they could purchase tickets directly on their phone.
The Ad Astra engagement drove significant lifts across the consumer journey on all platforms, from upper funnel measure of awareness to lower funnel measure of intent, showing that unit was extremely effective at promoting the trailer messaging and drove users’ interests to buy tickets and view in theaters.
Additionally, true[x] found a 77% positive sentiment for the Atom Tickets unit, indicating that users expressed a positive opinion of the Atom Tickets creative, while a 56 second time spent time spent and 3.3 interactions per user signified that the audience connected with the video content and gallery exploration within the engagement, creating an out-of-this-world consumer experience.
Live Demo Link
Awards
IAC Best Of Show Rich Media Online Ad
IAC Best Retail Rich Media Online Ad
Engagement Description
The true[x] team helped Best Buy and their influencer, LaurDIY, get ready for the new school year with a Lenovo Thinkpad in a fun, engaging choose-your-own adventure video series.
To create this engagement ad, we collaborated with the Best Buy team to map out the branching logic and video script in order for the experience to work seamlessly across desktop, mobile, and connected TV.
From there, we worked with our Ad Labs product team to create a first-to-market branching logic functionality for engagement ads on connected TV to allow for multiple video choices using their remote.
The unit opens with the intro video playing full screen.
The user is brought to their first choice of the video series.
The next video plays depending on the choice the user made.
The user is brought to their next choice of the video series.
Once the user runs through all the choices, they are brought to a branded resolve frame with CTAs inviting them to play the video series again or shop on the Best Buy website.
Live Demo Link
Awards:
OMMA Online Marketing: Health/Wellness: Campaign
OMMA Online Advertising Creativity: Interactive Creative
IAC Best Healthcare Provider Rich Media Online Ad
Engagement Description:
Walgreens worked with true[X] in summer 2018 to spread awareness of the new features behind their Find Care Now service, winning two OMMA awards and an IAC award along the way.
After a history of successful interactive campaigns together, Walgreens entrusted true[X] to go above and beyond typical video advertisements in order to improve brand lift.
The campaign was published across premium digital video publishers like A&E, FOX, and Turner, where it incentivized users to eliminate regular commercial breaks if they spent a minimum 30 seconds interacting with the Walgreens engagement ad.
The Numbers :
CTR: 26.7%
Time Spent with the Ad: 55 seconds.
Average Interactions: 2.7
The user is introduced to Walgreens Find Care Now through fun colorful tiles.
When you choose which tile you are interested in, a hover state appears.
When you select a tile, you gain more information on the services provided alongside fun graphics.
Live Demo Link
Engagement Description:
To bring awareness to the new byzantine Amazon Prime show Good Omens, we created a unique character exploration utilizing our slider functionality to play up the divide from angels and demons that make up the heart of the show.
This fun exploration introduced users to the plot and characters driving the show, while bringing more awareness to Amazon Prime Video as a prestige streaming option for premium shows.
The Numbers
82% VCR
2.0% CTR
3.2 Interactions
The unit opens with a :30 second trailer playing full screen.
Once the trailer ends, the user is brought to the slider character exploration.
As the user chooses a side, cloud animation appears.
The user is shown the characters on the Angel side.
The user can choose any character to learn more about them and see different photo images.
Live Demo Link
Nike Crazy Lady Live Demo Link
Engagement Description
The objective of this Nike campaign was to inspire phenomenal female athletes to dream big through this epic video spot, while also encouraging users to participate in the Crazy Lady campaign.
The true[x] team only had 2 days to build this unit, so we decided to utilize our turnkey video blueprint banner functionality to bring the campaign to life. By placing the awe-inspiring spot alongside striking images of Serena Williams and Ibtihaj Muhammad and an inspirational line of copy, we were able to drive an increase in views of the 1 minute and 30 second spot.
The Numbers
2.6 CTR
69 seconds spent in the unit
3.2 Interactions
The Nike Crazy Lady spot plays full screen.
The side panel expands, revealing an image of Serena Williams with copy and a CTA driving the user to the website.
In an alternate version of the ad, the side panel expands, revealing an image of Ibtihaj Muhammad with copy and a CTA driving the user to the website.
Live Demo Link
Engagement Description
To show off the new Xbox Game Pass subscription service, we created this engagement showcased the “endless choice” of games available on the platform, driving lifts throughout the consumer journey from upper funnel measures of awareness to lower funnel measures of brand preference.
Additionally, Xbox wanted data on if users already owned an Xbox One platform, so we started the unit off with an audience segmenting question. Based on the users answer, they were served different video assets and different game titles. If a user did not own an Xbox One, they saw a spot that featured titles that are familiar to the causal gamer, while if they were already an owner, they got to see more intense gamer focused titles.
By allowing users to cycle through all the titles available, while also turning each game photo into a click out to the game landing page, we were able to drive an extremely high CTR, while increasing purchase intent by 33% on desktop.
The Numbers
10.5 CTR
77% VCR
3.3 Interactions
The unit begins with an audience segmenting question. This question determines what video and which titles you see later in the unit.
After the user answers a question, the XBOX trailer plays.
After a few seconds, the video will shrink revealing the game exploration.
Live Demo Link
Engagement Description
To hype up the NBA Saturday night matchups on ESPN, we created a roster exploration for users to explore alongside the promotional video.
Tune-in time was rotated throughout the week leading up to the game, along with different lineups as players were traded throughout the season.
This dynamic unit worked to drive brand lift throughout the entire marketing funnel despite users already having a high awareness of the NBA on ESPN.
The Numbers
6.5% CTR
95% VCR
3.2 Interactions
The unit opens with the ESPN x NBA video playing in a branded environment.
The video minimizes and the team exploration is visible.
The user chooses their team and sees the All-Star lineup.
Once the user selects a player, their stats appear.
Live Demo Link https://engagementstudio.truex.com/#dairy_management
Engagement Description:
Dairy and the people who help make it a part of our daily lives aren’t always top-of-mind. To help promote the Dairy Management Inc. ‘Undeniably Dairy’ seal and ‘Stories of Devotion’ campaign, we worked hand in hand with their team to create a fun, lively game to accompany their video, taking a glass of milk from the farm straight to your table, while ensuring the seal was present throughout the entire experience.
The Numbers
95.4% VCR
6.3 Interactions
3% CTR
The unit begins with a :15 second video.
Once the video ends, the user is brought to the game intro.
Instructions appear, reinforcing the farm-to-table messaging of the game.
The user is tasked with jumping over obstacles to get the milk from the farm to the table.
Once the game is complete, the user is invited to play the game again, explore dairy recipes, meet more dairy farmers, or continue on to their video content.
Live Demo Link
Banana Republic Live Demo Link
Engagement Description
To introduce users to the Spring 2019 Banana Republic collection, we created an interactive catalog for users to explore alongside the commercial.
The campaign drove lifts across the consumer journey, from upper funnel measure of awareness to lower funnel measure of preference, indicating that users were taken with the Spring Style Blueprint and were interested in further exploring the Banana Republic style trends.
The Numbers
6.8% CTR
94% VCR
4.7 Interactions
The unit opens with the video playing full screen.
After a few seconds, the video minimizes, introducing the Style Blueprint exploration.
The user selects Women Style and is shown the new Spring styles of clothes with CTAs leading to the Banana Republic website.
The user selects Men’s Style and is shown the new Spring styles of clothes with CTAs leading to the Banana Republic website.
This sizzle reel was created to introduce guests at the Cannes Lions International Festival of Creativity to true[x] in a very short period of time.
Plastered all over hotels and yachts in the South of France, this video had to succinctly introduce a complicated ad product in a digestible fashion among all the other brands and companies jockeying for attention at this prestigious event.
